Decipher Market Research - Executive - Pay Per Click Advertising (3-5 yrs)

JOB SUMMARY:

We are seeking a results-driven PPC Ads Executive with at least 3 years of hands-on experience in managing and optimizing paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other top PPC platforms. The ideal candidate should have a strong analytical mindset, expertise in bid management, audience targeting, and conversion optimization.

KEY RESPONSIBILITIES:

- Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.

- Conduct keyword research, audience segmentation, and ad copy optimization for improved ad performance.

- Implement A/B testing on ads, landing pages, and targeting strategies to enhance conversion rates.

- Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, CPA, etc.) to optimize results.

- Manage and allocate advertising budgets efficiently to maximize ROI.

- Stay updated with the latest PPC trends, algorithm updates, and industry best practices.

- Collaborate with the design and content teams to develop high-converting ad creatives.

- Track and report campaign performance, providing insights and recommendations for continuous improvement.

- Implement conversion tracking, pixel setup, and remarketing strategies to drive engagement and sales.

REQUIREMENTS:

- Minimum 3 years of experience in PPC advertising and campaign management.

- Proficiency in Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.

- Strong knowledge of Google Analytics, Google Tag Manager, and conversion tracking.

- Hands-on experience with bid management, audience targeting, and budget optimization.

- Strong analytical and problem-solving skills with a data-driven approach.

- Google Ads certification is a plus.

Why Join Us?

- Work with a dynamic team in a fast-growing digital marketing environment.

- Competitive salary and growth opportunities.

- Exposure to diverse industries and high-budget campaigns.

Apply Now and take your PPC expertise to the next level!