Set priorities and manage a team of staff in executing projects.
Assume overall responsibility for control, documentation and other issues.
Project Execution/ Client Servicing
Provide technical inputs, analysis, conceptualising solutions, preparing reports and presentations.
Communication with clients and raise new conversations with them. Take charge of client meetings.
Support AD/ Director to negotiate on behalf of clients where necessary and manage client perception with respect to the project.
Responsible for maintaining and updating the information base and knowledge requirements of the group.
Business Development
Identify and keep seniors appraised of opportunities to market services, generate visibility by participating in seminars etc.
Generate ideas for transaction in terms of best practices, new techniques for executing jobs, structuring deals and be aware of key issues in negotiations.
Be involved in deal generation.
Professional Development
Keep abreast of new developments in profession, business and the regulatory environment.
Develop the knowledge management data for practice.
Build a good network with peers and professionals in the field.
Relationship Development
Maintain cross - office interaction.
Initiate cross - group interaction.
Leading a team of AEs / SAEs / AMs.
Collections
Follow up for collections.
Supervision exercised
Overall supervision of the team s work, in execution of assignments, monitor project costs
Can take decisions relating to client service, keeping the AD/ Director informed.
Plan and sanction training and development needs for the team keeping the AD/ Director informed.
Allocate employee to various assignments keeping the AD/ Director informed.
Qualifications & Skills:
Educational Qualifications
A Post Graduate qualification in Business Administration or a professional qualification in the field of public relations/ marketing communication or advertising.
Experience
Minimum of 8 to 10 years of experience in public relations or communication after post-graduation.
Skills
A Senior Account Manager must be able to manage the budgets and account teams on sizable pieces of business. The SAM has agency-wide responsibility for account profitability, new business solicitation, and quality of account service and employee development. S/he must possess superior communication skills and be able to counsel clients top executive management on public relations and marketing issues. In addition, this individual must be able to multi-task efficiently.