SEM Analyst

Job Description:
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting.
• Experience handling AdWords budgets and forecasting/reporting results
• Establish and maintain scalable processes that ensure best practices in campaign and lead management
• Expertise in building and optimizing campaigns, keyword lists, extensions etc.
• Proficient in writing and testing ad copy.
• Ability to develop budget projections and pace campaigns based on monthly budgets.
• Experience with bidding tools and strategies.
• Strong analytical and reporting skills. Must be able to understand and analyze marketing campaigns data.
• Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Reporting will be an essential element of the day-to-day job.
• Knowledge of online business marketing principals (Impressions, clicks, conversions, ROI, Cost per Acquisition).
• Ability to take a set of directions and complete the task at hand, giving any insight you might have come across while working on the project.
• Ability to move quickly and proactively for client success in a deadline-driven environment.
• Analytical, problem solver, collaborative, strategic, results-oriented, and multi-task oriented.
• Working knowledge of one or more third-party tools like DoubleClick, Omniture & MMPs like AppsFlyer, Branch etc.
• Experience in running Google Shopping, Google Display Network and youtube campaigns.

We are looking for a data-driven marketeer to own the SEM campaign management. (S)he will be required to acquire new leads, installs and customers through online pay-per-click and cost-per-acquisition campaigns, and be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEM.

The person will be end to end responsible for scaling up AdWords as a channel for customer acquisition with a sharp focus on generating ROI. This means being highly analytical in nature and coordinating with other internal stakeholders to ensure a high conversion ratio.