SEO / PPC Marketing

SEO (Search Engine Optimization): Keyword Research: Conduct in-depth keyword research to identify target keywords and phrases relevant to the business or industry. On-Page Optimization: Optimize website content, meta tags, headers, and internal links to improve search engine rankings. Technical SEO: Address technical aspects, including site speed, mobile-friendliness, and schema markup to enhance website performance. Content Strategy: Develop and execute content strategies, including blog posts, articles, and multimedia content, with a focus on SEO best practices. Link Building: Implement a link-building strategy to earn high-quality backlinks from authoritative websites. SEO Tools: Use SEO tools such as Google Analytics, Google Search Console, and SEO analytics platforms to track performance and make data-driven decisions. Competitive Analysis: Analyze competitors' SEO strategies and adjust tactics accordingly. Local SEO: Optimize website and content for local search results, including Google My Business. SEO Audits: Conduct regular SEO audits to identify issues and areas for improvement. SMO (Social Media Optimization): Social Media Strategy: Develop and execute SMO strategies to increase brand visibility, engagement, and website traffic through social media channels. Profile Optimization: Optimize social media profiles, including content, images, and keywords, to improve search engine visibility. Content Creation: Create and curate content for social media posts, including images, videos, and text, aligned with brand messaging. Community Engagement: Interact with the social media community, respond to comments, and foster engagement. Paid Social Advertising: Run and manage paid advertising campaigns on social media platforms. Analytics: Monitor social media performance, track metrics, and make data-driven decisions to refine strategies. Influencer Marketing: Collaborate with influencers and industry figures to amplify brand visibility. Skills and Qualifications: SEO Tools: Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, and SEO plugins. Social Media Platforms: Expertise in major social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) and tools like Hootsuite or Buffer. Content Creation: Strong content writing and editing skills for both SEO and social media content. Analytical Skills: Ability to analyze data and metrics, generate reports, and make informed decisions. Keyword Research: Knowledge of keyword research tools and techniques. Communication: Excellent communication and interpersonal skills for community engagement and influencer collaboration. Creativity: Ability to generate creative content ideas and campaigns.