Senior Digital Marketer - Search Ads Specialist

Search Ad Specialist

Location: Chennai-Teynampet

About Us: At MassCampaigns, a unit of Customerlabs, we are dedicated to partnering with our clients to transform their brands from "Unknown" to "Well-known" through top-class Creative and Digital Marketing services. We foster a dynamic and enjoyable work environment, empowering individuals with full ownership and encouraging professional growth.

Role Overview: We are seeking a highly skilled and motivated Search Ad Specialist with 3-5 years of experience, particularly in Google Ads, to join our team. The ideal candidate will have a strong understanding of digital marketing strategies, excellent communication skills, and a passion for staying updated with the latest trends in online advertising.

Responsibilities:

• Develop and implement effective search advertising strategies to drive lead generation and increase brand visibility.
• Manage Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance tracking.
• Conduct A/B testing and optimization to improve campaign performance and ROAS/Profitability.
• Analyze campaign data and provide insights and recommendations for optimization.
• Collaborate with the creative team to develop compelling ad creatives and landing pages.
• Stay informed about industry trends, best practices, and new technologies in search advertising.

Requirements:

• Bachelor's degree in Marketing, Advertising, or related field.
• 3-5 years of experience in search advertising, with a focus on Google Ads Lead Generation campaigns.
• Proven track record of successfully managing large budget campaigns (at least 20 Lakh INR/month) and driving lead generation.
• In-depth knowledge of Google Ads platform, including keyword targeting, ad formats, and bidding strategies.

Preferred Qualifications (Good to have):

• Experience with other digital advertising platforms, such as Facebook Ads or Microsoft Advertising.
• Certification in Google Ads or other relevant digital marketing certifications.
• E-Commerce campaign management experience.

If you are passionate about digital marketing and ready to make a significant impact on our clients' success, we would love to hear from you. Apply now and join us on our journey to new heights!