Market Intelligence Analyst

GPP Database Link

Job Summary:

Supports the creation of reports, studies, and projects to improve the development of market intelligence used to inform strategies and business decisions. Works across functions and the business on the collaboration of efforts to improve market knowledge and in support of company needs.

Key Responsibilities:

Supports the development of an unbiased, regular market understanding through the generation of data and insights. Contributes to the production of reports and projects that further the understanding of the market. Provides market research, data collection and analysis in support of intelligence initiatives. Facilitates market and segment-specific information gathering and sharing through appropriate channels. Collaborates with business teams in the development of the market intelligence required to support business decisions. Actively pursues deeper knowledge of the market through internal and external sources.

the person should have good analytical skills and miimum of 3-4 years of expiernece working in power bi, good sql knowledge and etl tool liks ssis

Competencies:
Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.

Action oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.

Nimble learning - Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.

Plans and aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.

Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions.

Deriving Market Insights - Researches and collects market and competitors product data, trends, and positioning using a variety of primary and secondary sources; analyzes the information to develop strategic responses, propose projects and solutions, and appropriately allocate resources in order to maximize business value.

Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e. g. process change, tool, product, service, etc. ) to meet or exceed the customers or stakeholders needs or expectations or to provide value.

Market Analysis - Researches information using meaningful and valid sources and data to expand your knowledge of markets; analyzes findings by connecting dots and identifying trends to create a coherent image of the market; summarizes relevant insights by condensing, prioritizing, and translating how these impact our business.

Market Forecasting - Analyzes and interprets market data from a variety of internal and external sources and modeling to formulate unbiased market projections specific to business segment.

Market Positioning - Compiles market overview and trends to build frameworks which provide market insights to the decision making process

Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.

Values differences - Recognizing the value that different perspectives and cultures bring to an organization.

Education, Licenses, Certifications:
College, university, or equivalent degree in marketing, sales, business administration, or related subject required
This position may require licensing for compliance with export controls or sanctions regulations.

Experience:
1-3 years in strategy, business, marketing, market research
Business experience desired