Manager - Credit Cards - RBL Cobrand - P...

    

Job Purpose  
â"This position is open with Bajaj Finance ltd.â"
Bajaj Finance Ltd. is one of the leading NBFCs in India. The product that the candidate will be working for is the co-brand credit card of Bajaj Finserv and RBL Bank aka SuperCard. The focus of the job is around content on various digital assets of BFL regarding SuperCard or co-brand credit card.    

Duties and Responsibilities  
PRINCIPAL ACCOUNTABILITIES
1. Writing content for credit cards on various digital assets
2. Interacting with the marketing and the SEO team to update the current content, keeping in mind SEO ranking and the search traffic on the credit card related pages.
3. Digital assets are a major acquisition channel for the company, ensuring relevant offers and CTAs to be updated timely considering the amount of lead flow
4. Engaging with customer experience team to maintain positive customer experience, ensuring links & cross-linkages are in place.
5. The content writer candidate is required to sketch a customer journey covering the above steps. Focus should be on writing content & FAQ for each stage that ensures minimal drop-off.

4.  MAJOR CHALLENGES

 Inconsistency in the content on digital assets

 Changing content while maintaining the SEO ranking

5.  DECISIONS

 Decisions regarding content to be placed on various digital assets of BFL

 Decisions regarding visuals by working closely with the branding team
6.  INTERACTIONS
(Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job)
Internal Clients
Roles you need to interact with inside the organization to enable success in your day to day work 

 Communication team

 Marketing

 IT

 Customer experience

 Customer service

 Business teams

 Other departments like marketplace, 3in1 etc.

External Clients
Roles you need to interact with outside the organization to enable success in your day to day work 

 Marketing agencies

 BFSD

 Other vendors

7.  DIMENSIONS
(Key numerical data which will reflect the scope and scale of activities concerning this job)
Financial Dimensions
(These should be quantifiable numerical amounts)

 Card acquisition from organic digital properties

 Customer complaints regarding communication, content on digital assets

Other Dimensions
(Significant volume dimensions associated with the job)

 Total Team Size:NA

 Number of Direct Reports:NA

 Number of Indirect Reports:NA

 Number of Outsourced employees:NA

 Number of locations:

 Number of products:1    

Required Qualifications and Experience  
SKILLS AND KNOWLEDGE
(Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent)
Educational Qualifications

 PGDM / MBA in Marketing
Work Experience

 

 1-2 years from experience in content writing or branding