Head of Affiliate Marketing

As the Head of Affiliate Marketing, you will play a pivotal role in shaping and executing CouponDunia s affiliate marketing strategy along with leading and nurturing the affiliate team. Your responsibilities will include -

Strategy Development and Implementation:

• Lead the development and implementation of a comprehensive affiliate marketing strategy to drive substantial traffic and boost sales through affiliate partners.
• Align the affiliate marketing strategy with overall business goals and objectives.

Merchant Relationship Building:

• You will work with merchants from top e-commerce brands in India. It includes Amazon, Flipkart, Myntra and many others. You will develop and maintain strong relationships with merchants across the e-commerce landscape to understand their advertising needs and goals.
• Experience working with top-level executives, including decision-makers. Present reports, trends and pitch new products.

Affiliate Partner Recruitment:

• Identify and recruit new affiliate partners, ensuring their relevance to our brand and target audience.
• Evaluate potential partners and negotiate terms to secure mutually beneficial collaborations.

Manage Existing Relationships:

• Manage and nurture relationships with existing affiliate partners, overseeing commission rates, monitoring performance metrics, and providing ongoing support and guidance.
• Implement effective strategies for partner retention and satisfaction.

Campaign Management:

• Oversee the creation and management of affiliate marketing campaigns, including developing promotional ideas and marketing materials in liaison with relevant teams.
• Track and analyze campaign performance, optimizing strategies to enhance overall performance.
• Collaborate with merchant partners to ensure their expectations align with affiliate marketing strategies.

Performance Monitoring and Analysis:

• Utilize various tools such as affiliate reporting dashboards, analytics software and internal reports to monitor and track the performance of affiliate marketing efforts.
• Make data-driven decisions to adjust strategies and improve overall results.

Cross-Functional Collaboration:

• Collaborate with other teams, including marketing, content, design, product and tech, to integrate and align affiliate marketing strategies with broader business objectives.

Industry Trends and Opportunities:

• Stay abreast of industry trends and developments in the affiliate marketing space.
• Identify new opportunities for growth and expansion within the affiliate marketing landscape.

Skills Required:

• Experience: A minimum of 4 years in affiliate marketing with a proven track record of driving sales and scaling business.
• Expertise: In-depth knowledge of affiliate marketing, on-hands experience setting up campaigns via popular affiliate platforms, monitoring & scaling them. Networking & relationship-building expertise, proficient with strategy and negotiation.
• Technical Proficiency: Experience with affiliate marketing tools and analytics platforms such as GA4, Looker Studio, tableau, Hasoffers, Trackier, Amazon Affiliates, Flipkart affiliate program etc.
• Strong Leadership Qualities: Should have a clear and strategic vision, and alignment with overall business goals and objectives. Leading and motivating the affiliate team, fostering a collaborative and positive work environment.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.