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About us - Noise Company:

Founded in 2014 by Amit Khatri and Gaurav Khatri, Noise was born with a bold mission-to democratize connected lifestyle technology for every Indian.

With an unwavering focus on consumer-first innovation, this homegrown brand has consistently pushed boundaries, introducing industry-defining breakthroughs across wearable tech, audio, and connected devices.

Today, with a vibrant community of over 40 million users, Noise is India's #1 smartwatch brand and the #2 brand in Truly Wireless Audio-a testament to its relentless pursuit of excellence.

Noise's journey of innovation and impact has earned recognition both nationally and globally, with prestigious honors including the Economic Times Startup Award (2022), Forbes Leadership Awards (2023), Red Dot Design Award (2024), and Mobile India Awards (2025).

In a landmark moment, Noise recently welcomed global audio giant Bose as a strategic investor, marking a bold step forward in its mission to redefine the future of audio and connected tech on a global scale.

Join us as we continue to shape the sound of tomorrow!.

Job Description: Regional Sales Manager(Sell-in) LFR.

- Develop strategy to on-board, scale and win strategic large format buyers (retailers).

- Establish new distributor network for high serviceability of modern trade.

- Market development & execution for modern trade channel.

- Develop right service strategy for big buyers / chains.

- Champion the needs of these buyers internally across various cross-functional teams of supply, supply chain, credit, service etc to ensure right experience.

- Set-up and deliver aggressive sales targets through these buyers.

- Ensure relationship management of LFRs.

- Execution of the Promotion activity designed by the Area Head in the stores.

- Ensure better Brand visibility at LFRs for brand/product promotion activities.

- Ensure all LFR maintain company specified Marketing Operating Price (MOPs) at stores.

- Ensuring 100 % collection.

- Ensure proper merchandising at retailer store level.

- In charge of Inventory control/SCM and cost management.

- Driving customer insights & understanding for the category, crafting merchandise assortment.

- Ensure after Sales service.

- Problem solving and independent data-based decision making The Ideal "Noisemaker ":

- Minimum 8+ years of experience in Sell-In.

- He/she should have handled LFR accounts.

- Relevant experience in the Consumer Durable/Mobile/Small appliances industry.