Marketing Communication Manager

Major Responsibilities:

• Develops and execute India communications strategy that uses appropriate messages, methods, and medium to create a clear understanding of regional offerings for targeted customers within the marketplace
• Supports the overall business growth through external and internal communications, media relations, issues management, social media programs, third-party partnerships, manager of extern vendors / PR agencies and digital communications activities.
• Focus on enhancing the reputation and integrity of the Corning brand to support revenue growth and position the company as an employer of choice in India. As a strategic marketing function, this position will support overall business units in Corning India.
• Conceiving and develop efficient and intuitive marketing communications strategies Execution of marketing communications in-line with the business and talent strategy
• Develop and deliver brand marketing strategy, annual marketing plan, key product positioning and messaging
• Develop and maintain internal and external contacts to ensure effective integration of marketing communications into product line and marketing management to continually test the validity of marketing recommendations
• Develop and execute digital media and promotional campaigns to drive awareness, create an emotional connect and educate on key actions, which will drive traffic to the website
• Identify partners to co-create content and events like podcasts, webinars, marketing outreach activities, exhibitions etc.
• Support the sales force on marketing materials both printed and digital - Support human resources on internal and external employer branding initiatives
• Benchmark and measure the effectiveness of selling messages marketing communications projects and programs
• Manage marketing communication budgets
• Creation and management of regional communications collateral including speeches, presentations, scripts, and for Web.

Qualification -

• MBA
• 12+ years of experience in marketing and communications
• Good understanding of brand and digital marketing
• Passionate storyteller who can persuade, inspire, and create emotional connections with target audiences as needed to drive behaviors
• Good understanding of the market and related business verticals of life science, automotive and optical is preferred
• Strong project management skills
• Reasonable understanding of Google Analytics or equivalent execution experience
• Social media advertisement experience
• HubSpot inbound certification or/and working with Salesforce is plus, along with designing software like Adobe Photoshop or equivalent
• Outstanding and clear intercommunication skills
• Proactive, positive innovative mindset