Marketing Executive - Branding

Social Media Management:
o Create, curate, and manage published content across social media channels in collaboration with the agency.
o Keep a track of the marketing plan for the month and the execution of the social media plan in accordance with the same
o Be present for any brand events as and when required.
Content Creation:
o Produce creative, high-quality, relevant content for monthly marketing campaigns including direct marketing campaigns, websites, PR & design collaterals.
o Work collaboratively with the design team to create visually appealing content.
o Help create any content required for social media if required.
o Work with photographers & videographers to produce quality content for the brand.
o To write copies for the campaigns listed as a part of the marketing plan for different channels Whatsapp, SMS, Emailer subject tlines, etc
Public Relations Management:
o Scout for influencers for the brand for promoting different campaigns.
o Work in collaboration with the PR/ Influencer marketing agency & the internal team in order to align influencers.
o Coordinate with the influencers and PR agency to gather influencer coverages and reports.
Aggregator Coordination:
o To ensure all the communication is up to date on the aggregator platforms Correct menus, timings, and other details are mentioned for all outlets.
Campaign Management-
o To execute the marketing plan in a timely manner
o To align direct marketing campaigns SMS, Whatsapp & Emailers