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1 Zeta Content Writer Job
Lead - Content Writer
Zeta
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- As a Lead Marketing Content Writer, you will work with senior leadership to develop and refine Zeta s messaging, thought leadership and campaigns. Reporting to the Head of Product Marketing, you will develop both long form content, such as white papers, blog posts, case studies, presentations and awards submissions, as well as short form content such as emails and advertisements.
- You will become an expert on how to talk about Zeta s product in a way that simplifies complex technology, summarizes a broad range of features and benefits succinctly, and creates differentiating selling points. You will understand how to develop a compelling story, and you will become highly knowledgeable about industry trends and how to appeal to the payments and banking market.
Responsibilities
- Create unique content for long and short form content, including but not limited to websites, blogs, eBooks, white papers, newsletters, videos, press releases, advertisements, emails and more
- Refresh and optimize existing landing pages with inspiring, creative stories and relevant information, infusing them with personality that increases conversion rates
- Collaborate with our tight-knit marketing and creative teams to make progress on projects that are meaningful for both our community and our company, pitching in wherever needed
- Use research on the latest industry trends and customer issues to suggest content marketing initiatives
- Utilize SEO keywords to create enhanced written content
- Follow style guidelines to ensure consistency across websites
- Periodically refresh content to ensure it is accurate and continues to align to our strategy
- Present and drive projects from start to execution
Skills
- Ability to distill complex technical subjects into simple benefits-driven copy.
- Ability to succinctly communicate broad subjects according to the most powerful selling points.
- Ability to think strategically about how to position and differentiate Zeta relative to the market.
- Creative writer who can take strategic direction and form that into creative and compelling copy.
- Deadline driven and ability to deliver on time.
- Passionate and can hold and defend opinions
- Hands on individual with the ability to cope with a fast-paced work environment
Experience and Qualification
- Degree in Communications, Marketing, English, Journalism, or related field preferred.
- At least 5 years of experience in writing for or about banking, payments or fintech audiences.
- Demonstrated experience writing in American-style English
Employment Type: Full Time, Permanent
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What Content Writer at Zeta are saying
Content Writer salary at Zeta
reported by
1
employee
with 14
years exp.
₹37.8
L/yr - ₹48.3
L/yr
1071%
more
than the average Content Writer Salary in India
View more details
What Zeta employees are saying about work life
based on 253 employees
Flexible timing
Monday to Friday
No travel
Day Shift
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Zeta Mumbai Office Location
Mumbai Office
Directiplex, Old Nagardas Road, Andheri (East)
Mumbai
400069
400069
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