Sr. Content Writer (4+ Years)

We are looking for a talented and creative Content Writer to join our Digital Marketing team. In this role, you will be responsible for crafting compelling and engaging content that drives brand awareness, engages audiences, and supports the digital marketing efforts of the company. You will work closely with marketing and design teams to produce a wide range of content types, from blog posts and social media updates to email campaigns and landing pages, all tailored to a digital-first audience.

Role: Content Writer
Location: Bangalore (WFO)
Notice Period: Immediate joiner
Experience: 4+ years

Key Responsibilities:
Content Creation
Write high-quality, SEO-optimized content for various digital channels, including websites, blogs, social media platforms, email newsletters, product pages, and landing pages, whitepaper, case studies.
Develop compelling headlines, calls-to-action (CTAs), and copy that encourage user engagement and conversion.
Create content for digital advertising campaigns (PPC, social ads, etc.), including ad copy, banners, and video scripts.

SEO & Content Strategy:
Conduct keyword research and implement SEO best practices to optimize content for search engines and improve organic search rankings.
Collaborate with the SEO team to integrate content strategies with broader digital marketing initiatives, ensuring content aligns with both SEO goals and audience needs.
Analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs, and use insights to adjust and refine content strategies.

Audience Engagement:
Create content tailored to specific target audiences, including blog posts, case studies, infographics, and videos, that resonates with both current and prospective customers
Participate in community management, responding to comments, messages, and customer inquiries across social media platforms.
Collaborate with the social media team to create shareable and viral content that drives engagement and enhances brand visibility.

Email Marketing & Lead Nurturing:
Write persuasive email copy for newsletters, promotional emails, and drip campaigns that nurture leads and drive conversions.
Segment email lists based on customer demographics and behavior to deliver personalized, relevant content.

Collaboration & Coordination:
Work closely with digital marketing specialists, graphic designers, and social media managers to create cohesive marketing campaigns.
Participate in brainstorming sessions to develop content ideas that align with overall marketing goals.
Ensure all content adheres to brand guidelines, voice, and messaging standards.

Content Editing & Proofreading:
Review and edit content for clarity, grammar, tone, style, and consistency, ensuring all materials are error-free and aligned with the brand s voice.
Maintain content calendars to ensure timely delivery of materials and avoid any delays in the publishing schedule.

Industry Research :
Stay up-to-date with the latest trends in digital marketing, content marketing, SEO, and social media.
Research competitor content and industry developments to ensure the company s content remains relevant, competitive, and innovative.

Key Requirements:
3-4 years of experience in content writing, digital marketing, or a related field.
Previous experience writing for digital marketing, including SEO-optimized content, blog posts, social media, and email campaigns.