Content Writer (2-3 years)

JOB DESCRIPTION

Job Title : Content Writer (2-3 years)
Job Location : Kakkanad, Kochi, Kerala
Job Type : Oniste
Shift Timing : 11 AM - 8 PM IST

About the job

We are seeking a talented and motivated Content Writer to create high-quality content that aligns with our brand voice and supports our digital marketing efforts. The ideal candidate will have a strong understanding of the mobile and app development industry, excellent writing skills, and the ability to craft engaging and informative content that drives traffic, engagement, and conversions.

Key Responsibilities:

Content Creation: Write, edit, and proofread various types of content including blog posts, articles, white papers, case studies, product descriptions, landing pages, email campaigns, social media posts, and more.
SEO Optimization: Collaborate with the SEO team to create keyword-optimized content that improves search engine rankings and drives organic traffic.

Research: Conduct thorough research on industry trends, competitor analysis, and audience preferences to inform content strategies and ensure relevance.

Content Strategy: Work with the Digital Marketing team to develop and execute a content calendar that supports marketing campaigns and company goals.

Brand Consistency: Ensure all content adheres to the companys tone, style, and branding guidelines.

Collaboration: Work closely with designers, developers, and other team members to produce visually compelling and informative content.

Analytics Reporting: Monitor content performance using analytics tools and provide regular reports on key metrics such as traffic, engagement, and conversion rates. Adjust content strategies based on data-driven insights.

Audience Engagement: Create content that resonates with target audiences, encourages interaction, and fosters a strong online community.

Qualifications:

Education: Bachelor s degree in English, Communications, Journalism, Marketing, or a related field.

Experience: 2-3 years of content writing experience, preferably in the tech, mobile, or app development industry.

Skills:

Exceptional writing, editing, and proofreading skills.

Strong understanding of SEO principles and best practices.

Ability to write for diverse audiences and adapt content to various formats and platforms.

Proficiency in using content management systems (CMS), such as WordPress.

Familiarity with digital marketing tools, including Google Analytics, SEMrush, and social media platforms.

Excellent research skills and the ability to quickly grasp complex technical concepts.

Creative thinking and the ability to generate innovative content ideas.

Strong organizational and time-management skills with the ability to manage multiple projects simultaneously.

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