Brand Manager - FMCG (4-8 yrs)

Leading FMCG client

Specialties: FMCG, sports goods, and Food products

Role: Food Branding Manager

Location: Chennai

Mode: WFO

Experience: 4-8 Years

Notice Period: Immediate - 30 Days

Job Description:

- We are seeking a creative and dynamic Food Branding Manager to join our team. The ideal candidate will be responsible for creating, managing, and enhancing the branding strategies for our food products to ensure a strong market presence and customer engagement.

Key Responsibilities:

- Develop and implement effective branding strategies for food products.

- Work closely with marketing, design, and sales teams to ensure consistent brand messaging.

- Conduct market research to understand customer preferences and trends.

- Oversee packaging design, product positioning, and advertising campaigns.

- Monitor brand performance and suggest improvements based on data and feedback.

- Build strong relationships with stakeholders to promote the brand.

Requirements:

- Proven experience in branding, preferably in the food industry.

- Strong creative and analytical skills.

- Excellent communication and project management abilities.

- Knowledge of market trends and consumer behavior in the food sector.