Area Sales Manager

Role & responsibilities Market Share Capturing & Revenue Generation

• Responsible for sales & revenue Generation, developing sales strategies, setting up of detailed AOP, enhancing distribution footprint, credit control, forecasting and promotional activities
• Accountable for Sales (primary and secondary) and revenue generation through companys product line in the assigned Area/State
• Responsible for credit control by ensuring timely collection of over dues, maintaining credit days and channel partners performance to avoid delayed payments
• Responsible to grow business of existing customers by achieving set business targets and ROI
• Responsible to prepare PJP for self and team and demonstrate 100% adherence
• Develop creative promotional strategies to assist customers in pushing sales
• Responsible for settlement of distributors issues and maintain hygiene within channel network
• Maintain key outlets and expansion of retail universe through team
• Prepare market intelligence report across marketing P’s reflecting competitive launches, pricing, promotions, etc. to gauge current market trends
• Consistently liquidate slow moving stock in consultation with ZM
• Managing frontline field force (2-4)
• Conduct business performance review meetings with customer and sales team on monthly and quarterly basis
• Monitoring team's performance and motivating them to reach targets
• Develop performance improvement plan for sales team to meet performance goals
• Ensure allocated team is onboard throughout the year with the fall back option in case of any eventuality

Stock Movement & Replenishments

• To prepare article wise forecast of the state, 60 days in advance
• Coordinate with SCM for consistent stock requirement
• Stock dispatch monitoring - Co-ordination with dispatch department

Market Expansion

• New Distributor/s prospecting as per the approved plan for the state
• Responsible for the physical launch of new article/s both at distributor & at retail point
• Creating and maintaining business pulse outlets to generate open feedback

Sales Promotion & Merchandising

• To ensure primary schemes are executed effectively with minimum 90%+ results
• To ensure effective execution of retailers’ engagement program with 90%+ results
• To ensure visual merchandising tool is used effectively to create maximum impact at retail

Reporting

• To get feedback and suggestions on problems faced by retailers/distributors
• To take report from frontline field force on daily basis and ensure that reflects in SFA app
• Regular Coordination with ZM to review self and team’s performance

Others

• Complete other official work delegated by senior within the frame work of aforesaid points

Promptly catering to the needs of the business that evolves pertaining to the larger scope of work such as special projects
RegardsTeam HR9327956606