VP/AVP, Marketing Analytics

Job Description for VP/AVP, Marketing Analytics (relevant experience: 7 to 10 years)

The finance industry has ignored billions of deserving individuals. We are a mission driven team of finance, analytics and technology professionals, focused on driving financial inclusion to serve the underserved across their credit, savings and financial needs.

This role will be accountable for the driving the customer acquisition, engagement and retention across the credit life cycle as well as jointly own the monthly KPIs as per the annual operating plan (new opt-ins, new loan customers, active loan base, credit usage, repeat customers, customer retention) with the Africa Business/Marketing team

What we look for:

- Passion for analytics : Should have solid understanding of cutting edge credit strategy leveraging data driven models. Should have hands on experience and track record of delivering projects in individual capacity

- Process oriented : Should help in building a process that maximizes operating efficiency while maintaining risk across multiple lending cycles. There needs to be an obsession with collecting and analyzing data to drive business iterations and improvements.

- Stakeholder Management : Should have a track record of working with partners across functions internally as well as externally to build effective relationships and drive business deliverables.

- Willingness to go above and beyond: For start-ups the responsibilities and needs of the business change quickly. Were looking for someone who is not afraid to take on calculated risks and can deal with ambiguity.

Job Responsibilities:

Customer Acquisitions & Retention

• Develop customer segmentation profiles based on demographics and transaction behavior. Validate customer profiles through customer survey based profiling
• Partner with business/marketing teams to create a targeted communication plan for segments. Optimize the key messages across segments on ongoing basis
• Create the campaign management process across telco and digital channels (SMS, Whatsapp etc) for the marketing execution and KPI performance tracking on the end to end acquisitions and retention funnel
• Work with the platform and tech teams to develop automated end to end customer value mgmt modules to drive segmentation, campaign targeting, A/B testing and monitoring
• Partner with Africa business and product team to develop and optimize customer journey and ongoing communication to drive uptake, usage, credit education and repayment across multiple digital channels (SMS, USSD, OBD)

Growth Opportunities

• Identify new customer segments, propose product constructs and suggest revenue enhancement opportunities
• Collaborate with product and business teams to develop and implement a Test & Learn agenda to continuously test new product constructs, refine offers and optimize the marketing effort/budget across the customer life cycle.

Required Qualifications & Skills:

• Knowledge of marketing propensity, risk and churn scorecards in telco/banking context
• Experience in running digital marketing initiatives (SMS, whatsapp, google/face book etc)
• Experience in leading analytics driven marketing team
• Good analytical thought process and aptitude for problem solving ; Hands on experience in data extraction using SQL, Python and Pyspark SQL (Big Data Hadoop/Spark Stack)
• Passion for using data and algorithm to drive marketing decisions; Previous exposure to ML algorithms (preferably multiple)
• Strong entrepreneurial drive
• Premier educational background strongly preferred (technical, engineering discipline)

Good to have:

• Experience in working with credit card firm/Digital Lending firms
• Hands on experience in working with Telecom data

About Yabx :

Yabx has offices in Amsterdam, Gurgaon, Bangalore, Bogota and Nairobi. The founding team consists of people from IIMs, IITs and Ivey League Business Schools. The team has significant data analytics, financial services and global entrepreneurial experience. They are a bunch of supercharged individuals passionate to deliver financial access to each and every individual. The company was incorporated by Mahindra Comviva in 2017.

The Yabx platform connects banks and financial services providers with prospective customers. These are small & medium enterprises and individuals who need real-time access to credit. For the same, Yabx works with partners such as mobile network operators and mobile wallet providers to reach this target segment. Yabx deploys advanced models using artificial intelligence, machine learning and data analytics to process massive volume of data from telecoms and mfs providers and further analyzes this data with the help of these algorithms to derive useful insights.

Yabx s mission is to create world-class innovative products to enable banks and mfis to further improve the lives of these underserved people. More details available on https://yabx.co

Yabx Technologies (Netherlands) B.V.

Maanplein 7, 2516CK s-Gravenhage,

The Netherlands