Search Engine Management (SEM) Specialist

• The SEM specialist plans, executes, and manages the overall SEO strategy for clients.
• Create, manage, and optimize PPC campaigns across platforms like Google Ads/Adwords and Bing Ads.
• Work closely with the content, design, and product teams to ensure alignment of marketing efforts.
• Assist in developing landing pages and other marketing materials that enhance user experience and conversion rates.
• Conduct keyword research and analysis to identify high-potential opportunities.
• Analyse, track, and improve existing paid adverts and campaigns, in real-time if needed
• Design, plan, create, and launch digital marketing campaigns based on current needs and company goals
• Work with paid advertising platforms such as Google, Yahoo, Bing, and more
• Manage campaign budgets, ensuring optimal allocation of resources to achieve
  desired outcomes.
• Ensure that all advertisements meet client needs.
• Measure effectiveness of SEO marketing efforts

• Bachelor s degree in marketing or other related fields
• Experience as SEM specialist, pay-per-click (PPC) Manager, or other related roles
• Knowledge of A/B testing.
• Skilled in HTML, Javascript, and CSS.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Knowledge of fintech industry trends and regulations is a plus.

Datacultr is a global Digital Operating System for debt collections, it drives Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPLs). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations since 2019. Our platform, makes the underserved and unbanked segments viable, for providers of Consumer Durable Loans, Buy Now Pay Later, Micro-Loans, Nano-Loans and other Unsecured Loans. We are helping millions of new to credit consumers across emerging markets access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM. We are head-quartered in Dubai and we have offices in Gurugram, India and Singapore; with our Development Center based out of Gurugram, India.

Organization s Growth Plan
Datacultr s vision is to enable convenient financing opportunities for consumers, entrepreneurs and small merchants, helping them combat the Socio-economic problems this segment face due to restricted access to financing. We are on a mission to enable 30 million unbanked under-served people, access financial services by 2025.