Product Marketing Manager / US timing / WFH

JD:

The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.

Responsibilities

• Product Marketing Managers work on a companys marketing team to determine the most appealing features of the products and promote them to prospective and current customers.
• They must be experts on the company’s products and features to properly market them and to inform customers of their value and benefits.
• Product Marketing Managers will conduct thorough research on competitors and will perform market research to understand what consumers look for in their ideal products and how our product fits into market.
• They’ll use this research and their knowledge of products to develop engaging and educational product marketing campaigns that reach a wide target audience.
• Product Marketing Managers may also collaborate with the sales teams to educate them on the products’ features and to monitor the sales and revenue these products bring in.
• Collaborate with sales team to create marketing content that will enable the sales team
• Create product marketing content that clearly and effectively communicates our value-proposition
• Oversee product launches, feature releases, and product positioning

Qualifications

• Bachelor's degree or equivalent experience in related area
• min 4+ years' of product marketing experience
• Strong verbal, written, and presentation skill