Performance Marketing Manager

About Us:
We are a dynamic community news magazine serving Delhi, Noida, and Gurugram, providing local businesses with an effective platform to reach their target audience. We are looking for a skilled Performance Marketing Specialist to enhance our advertising sales efforts and support our sales team in generating and nurturing high-quality leads through innovative marketing strategies.

Role Summary:
The Performance Marketing Specialist will develop, implement, and optimize marketing campaigns to generate leads for our advertising sales team. This role also includes supporting the sales team with LinkedIn outreach and engagement strategies, ensuring a consistent online presence, and driving measurable business outcomes.

Key Responsibilities:

1. Sales Team Support on LinkedIn

Optimize LinkedIn profiles of sales team members to attract business owners.
Develop and implement strategies to improve LinkedIn outreach and interaction with business owners.
Create personalized LinkedIn message templates and nurture leads through automated follow-ups.
Identify and target prospects using LinkedIn Sales Navigator.

2. Content Creation and Posting

Develop and manage a content calendar to ensure regular, engaging posts on LinkedIn and other platforms.
Craft visually appealing posts, success stories, and polls to drive engagement.
Use tools like Canva and scheduling platforms (e.g., Hootsuite) for consistent content delivery.

3. Lead Generation and Campaign Management

• Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads to generate leads.
• Design campaigns focused on local businesses in Delhi, Noida, and Gurugram.
• Track, analyze, and optimize campaigns for cost efficiency and lead quality.

4. Landing Page and Website Optimization

• Create and optimize landing pages to capture leads effectively.
• Work with the design and web development team to ensure seamless user experiences.

5. Analytics and Reporting

• Monitor key performance metrics, including CTR, CPL, and ROI.
• Prepare detailed performance reports and insights for management and sales teams.
• Use tools like Google Analytics and LinkedIn Insights to refine strategies.

6. Collaboration and Training

• Collaborate closely with the sales team to align marketing strategies with sales goals.
• Provide training on LinkedIn best practices and lead nurturing techniques.

7. Email & Whatsapp Marketing

• Create content based on content topics that can be used for website blog and email marketing. Create an engaging emailer and run email marketing campaigns.
• Create a strategy to collect more emails and compile a mailing list
• Create Whatsapp posts and share via third party messaging API (For eg. Wati)

Required Skills and Qualifications:

Technical Skills:

• Proficiency in posting on Linkedin Pages, Messaging and using Sales Navigator
• Proficiency in Google Ads, Meta Ads, and LinkedIn Ads.
• Experience with CRM tools like Salesforce, HubSpot, or Zoho CRM.
• Familiarity with email marketing platforms like Pabbly, Mailchimp etc..
• Strong knowledge of analytics tools (e.g., Google Analytics, Hotjar).
• Basic graphic design skills using Canva or Adobe Creative Suite.

Soft Skills:

• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to multitask and manage multiple campaigns simultaneously.
• Collaborative mindset with a focus on achieving team goals.

Experience:

• 2-4 years of experience in performance marketing or a similar role, preferably in the media, publishing, or advertising industry.
• Proven track record of successful lead generation campaigns.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunity to work with a vibrant and growing community-focused publication.
• A supportive and collaborative work environment.
• Professional growth opportunities in digital marketing and sales enablement.

How to Apply:
If you are passionate about performance marketing and want to make a tangible impact in the local business community, we want to hear from you! Please send your resume and a brief cover letter to hr@samvada.in