Digital Marketing Executive

Key Responsibilities:

Content Writing & Creation

• Write, edit, and proofread high-quality content for blogs, websites, emails, and social media.
• Develop engaging scripts for videos, reels, or advertisements.
• Create SEO-optimized content that aligns with brand guidelines.
• Brainstorm and conceptualize new content ideas to drive engagement.

Digital Marketing:

• Plan and execute social media strategies across platforms like Instagram, LinkedIn, Facebook, and Twitter.
• Monitor campaign performance and analyze metrics to optimize strategies.
• Assist in planning and executing email marketing campaigns.
• Collaborate on ad copy for paid campaigns (Google Ads, Facebook Ads, etc.).

SEO & Analytics:

• Conduct keyword research to improve search engine rankings.
• Monitor and report on website and campaign performance using tools like Google Analytics.

Requirements:

• Proven experience in content writing and digital marketing (minimum 1-3 years).
• Strong portfolio showcasing content pieces (e.g., blogs, social media posts, ads).
• Proficiency in SEO and tools like Google Analytics, SEMrush, or Ahrefs.
• Familiarity with social media management platforms (e.g., Hootsuite, Buffer).
• Basic knowledge of graphic design or video editing tools (e.g., Canva, Adobe tools) is a plus.
• Excellent communication skills and a keen eye for detail.
• Ability to manage multiple projects and meet deadlines.