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Cogniter Technologies

Compare

3.6

based on 151 Reviews

Video summary

20 Cogniter Technologies Jobs

SEO Executive

Cogniter Technologies

3.6

based on 151 Reviews

0-3 years

Chandigarh

1 vacancy

SEO Executive

Cogniter Technologies

posted 4d ago

Job Role Insights

Flexible timing

Key skills for the job

SEO Social Media Marketing PHP Google Analytics CCTV Monitoring XML

+ 1 more

Job Description

1. Keyword Research Strategy

Leverage Tools : Utilize Google Keyword Planner, SEMrush, and Ahrefs to identify high-traffic, low-competition keywords.

Analyze Metrics : Focus on keywords with strong search volume, low competition, and manageable keyword difficulty.

User Intent : Choose keywords based on the user s search intent, whether informational, transactional, or navigational.

Long-Tail Keywords : Target long-tail keywords to attract niche traffic with a higher likelihood of conversion.

2. On-Page Optimization

Meta Tags : Create compelling title tags and meta descriptions using keywords to boost click-through rates.

Header Tags : Organize content with proper header tags (H1, H2, H3) to improve readability and SEO.

Internal Linking : Link to relevant internal pages to enhance user experience and SEO value.

Natural Keyword Use : Integrate keywords seamlessly to maintain content readability and relevance.

3. Technical SEO

Optimize Images : Use descriptive filenames and alt text for images to improve SEO and accessibility.

Page Speed : Compress images and leverage CDNs to reduce page load times.

Mobile Optimization : Ensure your site is mobile-friendly, aligning with Google s mobile-first indexing.

Fix Crawling Issues : Use Google Search Console to resolve 404 errors and broken links.

Responsive Design : Make your site responsive across all devices for a better user experience.

Secure Site : Implement HTTPS for improved security and rankings.

XML Sitemap : Maintain an updated XML sitemap for effective site navigation by search engines.

Core Web Vitals : Optimize for page speed, interactivity, and visual stability to meet Google s Core Web Vitals standards.

4. Link Building Backlinks

Build Backlinks : Secure guest posts and backlinks from authoritative sites to boost domain authority.

Social Media Influencers : Promote content via social media and collaborate with influencers to generate organic social signals.

Shareable Content : Create engaging infographics and videos that naturally attract backlinks.

Monitor Backlinks : Use tools like Ahrefs to track backlinks and ensure they are high-quality.

Disavow Toxic Links : Regularly audit your backlink profile and disavow low-quality or harmful links.

5. Content Optimization Updates

Keyword Optimization : Ensure content (blog posts, product pages) is optimized for relevant keywords, while still providing real value.

Content Refresh : Update outdated content to keep it fresh and relevant, improving its potential to rank.

Engagement Media : Add visuals such as images, videos, and infographics to increase user engagement and time spent on page.

6. Monitoring Analytics

Performance Tracking : Use Google Analytics to track organic traffic, user behavior, and conversions.

Keyword Rankings : Track rankings and performance metrics like click-through rates and impressions in Google Search Console.

Key Metrics : Monitor KPIs like bounce rate, conversion rate, backlinks, and time on page to gauge SEO success.

7. Competitor Industry Analysis

Competitor Research : Use SEMrush to analyze competitors strategies and uncover potential areas for improvement.

Stay Informed : Follow SEO industry blogs like Moz and Search Engine Journal to keep up with trends.

Community Engagement : Engage with SEO communities on platforms like Reddit and LinkedIn to share insights and learn new tactics.

8. Future-Proofing

Embrace New Trends : Experiment with cutting-edge SEO strategies such as AI-driven content optimization, voice search, and video SEO to stay ahead of the competition.

Employment Type: Full Time, Permanent

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