Brand Communication Manager

• Implementing an integrated strategic cross-platform communications plan marketing calendar in alignment with CLO s communication priorities to advance our brand identity and increase awareness and visibility in the South Asia Region and GCC.
• Analyzing industry trends and activity to best reach key markets
• Developing relationships with publications in tech, fashion, and relevant industries
• Collaborating with the global Brand Communications and local India BizDev/Design team to plan and execute branding strategy and content creation
• Producing engaging content across multiple digital platforms, including CLO s website and social media channels relevant to our geography market
• Outreaching to our large group of existing clients to promote cross-branding and story-telling through communications including video content, trade show participation, and company blog posts
• Distributing press releases to announce major updates to the software or landmark items through BusinessWire and other services
• Strategically implementing software updates and major company announcements into the brand communications plan
• Tracking and measuring the success of campaigns with the ability to course-correct and recommend alternative solutions as needed and share the insights with the business team periodically
• Spearheading the planning of regional trade shows and events, and working in tandem with the global Brand Communications team the India Team to plan and execute events that are on a global scale
• Receiving and processing all requests related to branding and marketing
• Exercising judgment in assessing and prioritizing potential marketing opportunities
• Planning asset and content production needs, fully understanding daily communication plans and also being able to create artwork as an individual contributor
• Ensuring adherence to the company s global channel strategy, brand identity, tone of voice, formats, and templates

Requirements

• Fluent in verbal and written English.
• Bachelor s degree in fashion communication, marketing, PR, communications, or related field.
• Minimum 2 years of hands-on experience in marketing, communications, or related fields.
• Familiarity with PR and marketing tools like Google Analytics, Mailchimp, BusinessWire.
• Ability to track and analyze marketing metrics to assess campaign success and recommend improvements based on data.
• Strong knowledge of media content and formats, especially in the digital area.
• Experience in working with client-side or in media/creative agencies, and able to contribute individually as needed.
• Expertise in formats and assets for owned media (website, email, push, SMS) with a strong visual and creative eye for content aligned with brand guidelines.
• Familiarity with relevant production management software and communication tools like PSD, CD, AI, and InDesign.
• Experience with content planning and production for multiple channels in a fast-paced, flexible environment.

Plus if you have

• Fluency in Hindi and/or Bangla
• Knowledge of SEO
• Experience in managing social media channels for tech/ software companies