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Marketing Manager - HealthTech
ClinicMind
posted 3mon ago
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Job Description
We are looking for a Marketing Manager who can drive ClinicMind branding and sales support. The ideal candidate has solid experience as a marketing team manager for a multi-product EHR software and RCM services platform, preferably in the Chiropractic, Physical Therapy, and Mental Health domains.
Key Responsibilities:
- Implement the ClinicMind s Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services
- Develop and continuously improve the ClinicMind branding and lead-generation process
- Develop ClinicMind Brand Story and Customer s and Buyer s journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services
- Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value
- Assist the sales team in preparing for industry events and networking activities
- Build a marketing team, including
- brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators
- Data-driven individual team member performance improvement
- SOP and continuous member training
- Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for
- Data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis,
- Marketing KPI implementation and reporting, forecasting, and budgeting
- Analyze market trends and competitor activities to
- refine marketing strategy and implementation
- identify new market opportunities
- Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.
- 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines
- Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.
- Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness.
- Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners.
- Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals.
- A STEM undergraduate degree. MBA in Marketing or Healthcare.
MUST HAVE:
- High comfort level working on Eastern Time Zone/US Shift
- Good internet access at home at least 25 MBPS
- Mobile Hotspot
- Laptop/Desktop of at least 16 GB
Employment Type: Full Time, Permanent
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based on 3 employees
Monday to Friday
No travel
Night Shift
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