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31 CL Educate Jobs

Content Writer-Edtech exp. preferred

2-5 years

₹ 3.75 - 6L/yr

Delhi/Ncr

1 vacancy

Content Writer-Edtech exp. preferred

CL Educate

posted 6d ago

Job Description

Job Description:

  • Position: Senior Executive - Content Writing
  • Industry: Education (EdTech, University, College)
  • Experience: 2+ Years
  • Location: New Delhi (Near Mohan Estate Metro)
  • Employment Type: Full-Time

Job Summary:

We are looking for a creative and detail-oriented Content Writer with 2+ years of experience to create engaging, informative, and SEO-friendly content. The candidate will be responsible for developing content that attracts and nurtures potential students, enhances brand awareness, and drives enrolments through various digital platforms.


Key Responsibilities:

1. Content Strategy & Planning

  • Develop and execute a content calendar aligned with marketing goals.
  • Research industry trends, student preferences, and competitor strategies to create unique and engaging content.
  • Collaborate with the SEO, social media, and design teams to optimize content for different platforms.

2. Email, WhatsApp & SMS Content

  • Craft high-converting email campaigns for student nurturing, application reminders, and event promotions.
  • Write WhatsApp and SMS messages for lead follow-ups and engagement.
  • Develop drip campaigns to guide students through the enrollment process.

3. Social Media & Engagement Content

  • Create compelling social media posts, captions, reels scripts, and LinkedIn articles to increase engagement.
  • Develop thought leadership content for faculty members and institutional branding.
  • Collaborate with cross-functional teams (design, video, social media) to ensure aligned messaging and effective content execution.
  • Research and incorporate trending topics, hashtags, and keywords into social content.

4. Ad Copywriting & Lead Generation Content

  • Write engaging ad copies for Google Ads and Meta Ads to drive student inquiries.
  • Develop high-converting CTAs (Call-to-Action) for campaigns.

5. Proofreading & Editing

  • Ensure all content is grammatically correct, plagiarism-free, and aligned with brand tone.
  • Work closely with the design and media team to enhance content with infographics and visuals.

Key Skills & Tools Required:

  • Writing & Editing: Exceptional grammar, storytelling, and research skills.
  • Basic SEO Knowledge: Understanding of on-page SEO, keyword research, and content optimization.
  • Social Media Writing: Facebook, Instagram, LinkedIn, Twitter.
  • Email Marketing Tools: Mailchimp, Active Campaign, or HubSpot.
  • AI Writing & Research Tools: Grammarly, Jasper AI, ChatGPT. Etc
  • Experience with social media management

Qualifications & Experience:

  • Bachelors/Master’s degree in English, Journalism, Mass Communication, Marketing, or related field.
  • Understanding of higher education, student psychology, and career trends is a plus.
  • 2+ years of experience in content writing, preferably in a similar industry.
  • Proven track record of creating high-quality, engaging content that drives business results.
  • Strong writing, editing, and proofreading skills.
  • Experience with content management systems (CMS) and SEO tools.
  • Strong research and analytical skills.
  • Excellent communication and project management skills.

Preferred Experience:

  • Prior work experience with EdTech, universities.
  • Knowledge of student recruitment and admission cycle.



Employment Type: Full Time, Permanent

Read full job description

Prepare for Content Writer roles with real interview advice

What people at CL Educate are saying

4.0
 Rating based on 1 Content Writer review

Likes

Everybody is nice and warm. The management tries it's best to make you feel like a part of a family.

  • Skill development - Good
  • +1 more
Dislikes

No defined pathway to growth. You are blindsided by team leaders who would rather promote focus on their growth.

  • Salary - Poor
Read 1 Content Writer review

Content Writer salary at CL Educate

reported by 1 employee with 2 years exp.
₹3.6 L/yr - ₹4.6 L/yr
12% more than the average Content Writer Salary in India
View more details

What CL Educate employees are saying about work life

based on 134 employees
70%
53%
54%
100%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

CL Educate Benefits

Work From Home
Health Insurance
Team Outings
Job Training
Education Assistance
Soft Skill Training +6 more
View more benefits

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