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CityGreens

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4.0

based on 1 Review

16 CityGreens Jobs

Marketing Research Analyst

City Greens

4.0

based on 1 Review

0-1 years

Bangalore / Bengaluru

1 vacancy

Marketing Research Analyst

CityGreens

posted 3mon ago

Job Role Insights

Key skills for the job

Data Analysis SEO Clinical Data Management Clinical SAS Programming Market Research CRM

+ 3 more

Job Description

Job Overview:
The Marketing Research Analyst will be responsible for collecting, analyzing, and reporting on market data to help the company make informed decisions. The ideal candidate will have strong analytical skills, a keen attention to detail, and the ability to translate data into actionable insights.

Key Responsibilities:

Data Collection:
Design and conduct market research studies using surveys, interviews, focus groups, and other data collection methods.
Gather data on competitors, market conditions, customer demographics, preferences, needs, and buying habits.
Data Analysis:
Analyze qualitative and quantitative data to identify trends, patterns, and insights.
Use statistical tools to interpret data, including SPSS, SAS, Excel, and other analytics software.
Create visualizations, charts, and graphs to present data findings.
Reporting:
Prepare detailed reports summarizing research findings and providing actionable recommendations.
Present research findings to management and other stakeholders.
Develop and maintain databases of key market data.
Strategic Input:
Provide insights and recommendations to support marketing campaigns, product development, and business strategy.
Monitor and forecast marketing and sales trends based on collected data.
Collaborate with cross-functional teams including product development, marketing, and sales.
Market Monitoring:
Track industry trends, market developments, and competitor strategies.
Stay updated on new market research techniques and emerging tools.
Social media content analysis
Requirements
Qualifications:
- Education:
- Bachelordegree in Marketing, Business Administration, Statistics, or a related field. A Masterdegree is a plus.
- Experience:
- Experience in using statistical analysis software and data visualization tools.
- Skills:
- Strong analytical and critical thinking skills.
- Proficiency in Microsoft Office Suite, especially Excel.
- Experience with market research tools (e.g. Google Analytics).
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Detail-oriented with strong organizational skills.
Preferred Qualifications:
- Experience in a specific industry (e.g., consumer goods, technology, healthcare).
- Familiarity with CRM systems and data management platforms.
- Ability to work with large datasets and databases.
- Understanding of SEO, PPC, and digital marketing analytics.