Hospital Business Manager - Market Access

Roles and Responsibilities

Manager Market Access is responsible for maximizing business opportunities in the Reimbursement for Cipla Limited brands in India. The role holder is responsible managing the key accounts in reimbursement sector and in including management of overall commercial performance of the institutional business and developing key relationships. He / she is responsible for working with sales team and cross-functional Cipla stakeholders to ensure appropriate level of support for an account, including identification and development of additional revenue opportunities.

1.Strategic/Policy
• Develop the strategic plan for institutional sales in the Reimbursement accounts for the region by taking a short, mid and long term view of the business

2.Operational / Process Account Management:
• Track tenders released by Reimbursement accounts and collaborate with institutional teammates to respond in a timely manner
• Stay updated about changes in terms and conditions, criteria for selection of products, competitor mapping with public bodies like Health Ministry - Secretary and Joint Secretary (Health), CGHS Directorate, Board Members of Railways, Director General Armed Force Medical Store, Medical Commissioner, ESIS and international agencies helping state-wise purchase
• Manage a set of prioritized (designated) accounts to achieve agreed business objectives
• Monitor progress of accounts managed and evolve action plans as appropriate (monitor account contacts, plan execution, profit, value, volume growth, and market share) Customer engagement:
• Identify the decision making and influencing network (within and those impacting the accounts) for the Reimbursement bodies identified within the region
• Develop / maintain effective relationships with national, regional or local bodies / government officials and any other key stakeholders and decision making authorities within prioritized accounts

3. Formulary planning and Inclusions

Desired Candidate Profile

- Candidates with experience in Government Institutional sales are preferred

- Individual contributor role

- Pharmaceutical Industry