Direct Response Copywriter (3-6 yrs)

Job Description:

- Write clear, engaging, and persuasive copy for ads, emails, landing pages, and social media.

- Craft copy that prompts readers to take immediate action (buy, sign up, download, etc.).

- Collaborate with marketing and design teams to create impactful campaigns.

- Test different headlines, calls-to-action, and offers to find the most effective messaging.

- Research and understand the target audience to tailor copy to their needs and desires.

- Analyze the performance of copy-through metrics like click-through rates and conversion rates.

- Edit and revise copy based on feedback to improve results.

Must have skills:

- At least 4 years of experience in copywriting, with a focus on direct response.

- Excellent communication and managerial skills to manage and lead the copywriting team.

- Strong writing and communication skills.

- Ability to create persuasive copy that drives conversions.

- Attention to detail and ability to work under deadlines.

- Knowledge of digital marketing strategies like email marketing, landing pages, and paid ads.