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1 Britannia Job

Area Sales Executive - Bangaigaon

4-9 years

Bongaigaon City

1 vacancy

Area Sales Executive - Bangaigaon

Britannia

posted 1mon ago

Job Role Insights

Flexible timing

Job Description

Position Title: Territory Sales in charge/ Area Sales Executive
Function: Sales
Key Stakeholders:
Internal:
• Sales Admin,
• Depot, • Quality
External:
• AW & AWSM,
• Retailers,
• Wholesalers (W/S)
Educational Qualification: Graduate
Desired Competencies:
Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,
Key Responsibilities:
Ensure achievement of secondary sales targets
• Setting objectives for AW
• Breaking objectives for AWSM (beat-wise)
• Ensure communication of objectives to AW
• Periodic tracking of objectives
AW Management
• Align, support & motivate AW to meet business objectives
• Ensure adequate infrastructure & systems
• Act as a commercial interface between AW & BIL
Coach, manage & evaluate AWSM performance
• Coach AWSM on BIL best practices & WOW
• Train AWSM on Sales Call Process
• Evaluate their performance Periodically
• Provide on the job support / guidance for addressing territory specific issues
Ensure adequate service level in market & build business in existing & new outlets
• Ensure adequate servicing at dealer points
• Maintain relations with existing dealers
• Increase the depth and width per dealer
• Prospect new outlets
• Perform activations as per decided by ASM
Execute visibility implementation & Merchandizing
• Ensure adherence to plan-o-gram
• Ensure execution of primary & secondary Merchandizing
• Ensure execution of Visibility Implementation
Implement launch of new consumer promos / trade schemes & new products




• Operationalize new product through communication & sampling
• Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
• Track & review performance of new products / schemes
Market Intelligence
• Collect & report required market information on competitor activities like promotions (trade &
consumer), service day, off-take, prices, new launches, visibility etc
Maintain records & systems
• PJP data
• MIS reporting
• Ensure Hub of UDAAN
Represent Britannia for consumer complaints
• Visit consumer to address & sort quality complaints.
• Inform Quality about status of complaint


Employment Type: Full Time, Permanent

Read full job description

Britannia Interview Questions & Tips

Prepare for Britannia Area Sales Executive roles with real interview advice

Top Britannia Area Sales Executive Interview Questions

Q1. How to Make variants selling assortment improvement? Salesmans Training and development?
Q2. How to calculate ROI in distribution
Q3. Tell about ur self? ROI calculations? Growth ?
View all 10 questions

What people at Britannia are saying

3.8
 Rating based on 246 Area Sales Executive reviews

Likes

Quality product, top class range in biscuits, Market leader.

Dislikes

Family time is fully spoiled from the first day, no personal time , Sunday working and meetings regularly. Rude behaviour from RSM and State head. ASM's are very supportive but at the end they have their rude bosses aswell.

  • Salary - Poor
  • +5 more
Read 246 Area Sales Executive reviews

Area Sales Executive salary at Britannia

reported by 408 employees with 1-14 years exp.
Lock Unlock
₹4 L/yr - ₹11.6 L/yr
27% more than the average Area Sales Executive Salary in India
View more details

What Britannia employees are saying about work life

based on 2.2k employees
57%
70%
46%
95%
Flexible timing
Monday to Saturday
Within city
Day Shift
View more insights

Britannia Benefits

Job Training
Health Insurance
Free Transport
Soft Skill Training
Work From Home
Team Outings +6 more
View more benefits

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Area Sales Executive - Bangaigaon

4-9 Yrs

Bongaigaon City

1mon ago·via naukri.com

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