Senior Vice President/Vice President/Head - Marketing (18-20 yrs)

Role & Responsibility:

1. Strategic Marketing Leadership:

- Develop and implement comprehensive marketing strategies aligned with organizational goals.

- Lead market research and competitive analysis to identify opportunities and trends in the steel sector.

- Ensure consistent brand messaging and positioning across all channels and markets.

2. Market Expansion and Business Growth:

- Drive strategies to expand into new markets and enhance the company's market share.

- Collaborate with sales teams to develop and execute go-to-market strategies for new products or services.

- Establish and nurture relationships with key stakeholders, including distributors, suppliers, and regulators.

3. Product and Brand Management:

- Oversee the development and promotion of new and existing products.

- Lead initiatives to enhance brand visibility and reputation within the industry.

- Optimize pricing strategies and product positioning to maximize profitability.

4. Digital Marketing and Innovation:

- Leverage digital marketing tools and platforms to drive engagement and lead generation.

- Incorporate emerging technologies and innovations to stay ahead of market trends.

5. Team Leadership and Development:

- Build and mentor a high-performing marketing team.

- Foster a culture of innovation, collaboration, and continuous improvement.

6. Performance Metrics and Reporting:

- Set and monitor KPIs to evaluate marketing performance and ROI.

- Present insights and recommendations to the executive leadership team.

Qualifications and Experience:

Experience: 18-20 years of progressive experience in marketing, with a significant portion in the steel sector (Domestic & International).

Education: MBA in Marketing, Business Administration, or a related field.

Skills:

- In-depth knowledge of the steel industry (long products, rounds , bright bars) and its value chain.

- Strong leadership and stakeholder management abilities.

- Expertise in strategic planning, market research, and brand management.

- Proficiency in digital marketing tools and analytics.