- Develop and execute PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads and Apple Ads to increase brand awareness, drive traffic, and generate leads and sales.
- Analyze campaign performance and make data-driven decisions to optimize campaigns for maximum ROI.
- Conduct keyword research, develop ad copy and creative, and manage bids to achieve campaign objectives.
- Monitor and report on campaign performance, identifying opportunities for improvement and implementing changes as needed.
- Collaborate with internal teams to ensure campaigns align with business objectives and brand messaging.
- Stay up-to-date with the latest trends and best practices in PPC advertising to maintain a competitive edge.
Job Specification
Requirements:
- Proven experience managing PPC campaigns across Google Ads, LinkedIn and Facebook Ads.
- Strong analytical skills with the ability to analyze data, identify trends, and make data-driven decisions.
- Experience with keyword research, ad copywriting, bid management, and campaign optimization.
- Excellent communication skills, with the ability to collaborate with cross-functional teams and stakeholders.
- A strong understanding of PPC advertising best practices, industry trends, and emerging technologies.
- Good Knowledge of Google Analytics and Google Tag Manager.
- Good English and Spanish communication skills (Bilingual).
Required Key Skills
- Proven experience managing PPC campaigns across Google Ads, LinkedIn and Facebook Ads.
- Experience with keyword research, ad copywriting, bid management, and campaign optimization.
- Excellent communication skills, with the ability to collaborate with cross-functional teams and stakeholders.
- A strong understanding of PPC advertising best practices, industry trends, and emerging technologies.
Employment Type: Full Time, Permanent
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