Upload Button Icon Add office photos
filter salaries All Filters

10 Branch Metrics Jobs

Marketing Data Specialist

2-5 years

Kolkata, Mumbai, New Delhi + 4 more

1 vacancy

Marketing Data Specialist

Branch Metrics

posted 5d ago

Job Role Insights

Flexible timing

Job Description

At Branch, we re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
We are seeking a detail-oriented and results-driven Marketing Data Specialist to join our dynamic Marketing team. This role is crucial in ensuring the accuracy and effectiveness of our marketing campaigns by managing and optimizing our marketing data. The Marketing Data Specialist will work closely with the Marketing team and other cross-functional teams to maintain clean and enriched data, support lead generation efforts, and contribute to the overall success of our marketing operations.
As a Marketing Data Specialist, you will play a crucial role in maintaining the integrity of our marketing database and ensuring that our marketing efforts are targeted, accurate, and effective. You will be responsible for a range of data-related tasks, including contact and account cleanup, data enrichment, and ensuring the accuracy of our records. Your work will directly impact the success of our marketing campaigns and contribute to the growth of our business.
Key Responsibilities:
  • Enriching all accounts with app related data such as company, parent company, HQ, MAUs, downloads, installs, % paid downloads, all SDKs, etc.
  • Leverage tools like SEMRush to track and update web traffic for accounts.
  • Merge duplicate records as necessary to maintain data accuracy. Work with the regional leads to ensure the data is accurate and identify issues with the current account data and work with BizOps to correct the data.
  • Given a list of accounts, research on platforms like Data.ai, Salesforce, SEMRush, LinkedIn, and Crossbeam, and provide updated information.
  • Collaborate with the team to identify other ways to streamline processes and support Marketing teams.
  • Assist in periodic database clean up tasks.
You will be a good fit if you have:
  • Bachelors degree in a relevant field.
  • Deep experience working with Gsheets and Excel.
  • Strong attention to detail and commitment to data accuracy.
  • Experience with data cleansing and maintenance tools.
  • Familiarity with Salesforce (SFDC) or similar CRM systems.
  • Excellent organizational and time management skills.
  • Strong problem-solving abilities and a proactive mindset.
  • Collaborative team player with effective communication skills.
This is a contract role and will be employed by a 3rd party employer. This role is not eligible for relocation or visa sponsorship.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think youd be a good fit for this role, wed love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we cant wait to show you what we have to offer!
A little bit about us:
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy .

Employment Type: Full Time, Permanent

Read full job description

What people at Branch Metrics are saying

What Branch Metrics employees are saying about work life

based on 7 employees
100%
100%
Flexible timing
Monday to Friday
View more insights

Branch Metrics Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
View more benefits

Compare Branch Metrics with

CleverTap

3.6
Compare

MoEngage

3.9
Compare

WebEngage

3.9
Compare

Freshworks

3.5
Compare

InMobi

3.5
Compare

Capillary Technologies

3.4
Compare

Kaleyra

4.2
Compare

Netcore Cloud Private Limited

4.2
Compare

Wingify

4.0
Compare

Omnicom Media Group

2.9
Compare

Adonmo

4.3
Compare

Z1 Tech

4.0
Compare

7Search PPC

4.8
Compare

Moris Media

4.5
Compare

infoAnalytica

3.2
Compare

eBrandz

3.0
Compare

Kestone Integrated Marketing Services

3.3
Compare

Vertoz

3.4
Compare

DesignBoxed

4.2
Compare

McCann Worldgroup

3.3
Compare

Similar Jobs for you

Marketing Operations Specialist at Branch Metrics

Bangalore / Bengaluru

4-7 Yrs

₹ 6-9 LPA

Material Data Engineer at HVT Technologies

Bangalore / Bengaluru

1-5 Yrs

₹ 4-8 LPA

Marketing Intern at Riskcovry InsurTech Platform

Bangalore / Bengaluru

1-2 Yrs

₹ 4-7 LPA

Data Quality Analyst at Prometheus Group

Bangalore / Bengaluru

4-9 Yrs

₹ 6-11 LPA

Data Quality Analyst at Prometheus Group

Bangalore / Bengaluru

4-9 Yrs

₹ 6-11 LPA

Marketing Operations Specialist at Plivo

Bangalore / Bengaluru

5-8 Yrs

₹ 7-10 LPA

Marketing Automation Specialist at USDC Global

Bangalore / Bengaluru

2-3 Yrs

₹ 5-8 LPA

Engineer at Atlan

Remote

3-6 Yrs

₹ 8-12 LPA

Data Specialist at Zazz

Kolkata, Mumbai + 5

1-2 Yrs

₹ 4-7 LPA

Marketing Manager at Acuity Knowledge Partners

Bangalore / Bengaluru

6-10 Yrs

₹ 12-19 LPA

Marketing Data Specialist

2-5 Yrs

Kolkata, Mumbai, New Delhi +4 more

5d ago·via naukri.com

Senior Data Engineer, India

5-7 Yrs

Bangalore / Bengaluru

7d ago·via naukri.com

Senior Software Engineer, India

5-7 Yrs

Bangalore / Bengaluru

7d ago·via naukri.com

Advertising Account Executive, India

2-3 Yrs

Remote

18d ago·via naukri.com

Associate Integration Engineer, India

1-2 Yrs

Bangalore / Bengaluru

19d ago·via naukri.com

Field Marketing Manager ,

1-5 Yrs

Bangalore / Bengaluru

21d ago·via naukri.com

Enterprise Account Executive, India

0-5 Yrs

Bangalore / Bengaluru

2mon ago·via naukri.com

Staff Data Scientist - Ad Display Optimization (Android)

3-7 Yrs

Kolkata, Mumbai, New Delhi +4 more

2mon ago·via naukri.com

Marketing Operations Specialist, India

4-7 Yrs

Bangalore / Bengaluru

4mon ago·via naukri.com

Senior Sales Development Representative

2-5 Yrs

Bangalore / Bengaluru

4mon ago·via naukri.com
write
Share an Interview