Digital Marketing Executive

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to generate leads, drive online traffic, and enhance brand awareness.
• Create engaging and impactful digital content, including collaterals, website copy, blog posts, videos, social media posts, and email campaigns.
• Monitor, analyse, and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
• Conduct market research to identify emerging trends, customer preferences, and competitor strategies to develop insights for campaign optimization.
• Manage and maintain the companys website, ensuring its functionality, usability, and search engine optimization (SEO) best practices.
• Utilize social media channels to promote brand awareness, engage with the target audience, and drive user engagement.
• Track and analyse website and social media metrics to generate actionable insights for improving campaign performance and user experience.
• Collaborate with external agencies and vendors to execute digital marketing campaigns effectively.
• Assist the digital marketing head in order to streamline the overall marketing of the company.
• Create, manage, and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

• Bachelors or masters degree in Commerce, Marketing, Communications, or a related field. Relevant professional certification is a plus.
• Proven work experience as a Digital Marketer for software solutions is beneficial.
• Strong attention to detail and a passion for staying up-to-date with the latest digital marketing trends and technologies.
• Excellent written and verbal communication skills with the ability to create compelling digital content.
• Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
• Knowledge of SEO, SEM, WordPress, social media marketing, email marketing, and content marketing.