Boult Audio - Executive - Trade Marketing (1-3 yrs)

Key Responsibilities:

Trade Marketing Strategy Execution:

Assist in the development and implementation of trade marketing plans that align with overall brand and sales objectives, ensuring effective execution at retail locations.

Retailer Relationships :

Build and maintain strong relationships with key retailers and trade partners to ensure alignment on marketing initiatives, product placements, and promotional activities.

Promotions & Campaigns :

Plan and execute in-store promotions, product launches, and seasonal campaigns that drive consumer engagement and product sales at the retail level.

Sales Support :

Provide support to the sales team by developing point-of-sale materials, trade presentations, and sales collateral to enhance product visibility and sales performance.

Market Analysis & Reporting :

Monitor and analyze retail performance data, competitor activities, and market trends to provide insights and recommendations for improving trade marketing initiatives.

Budget Management :

Assist in managing the trade marketing budget, ensuring cost-effective execution of marketing programs and activities.

Product Placement & Merchandising :

Ensure effective product placement and optimal shelf visibility in retail stores through strong merchandising strategies.

Cross-functional Collaboration :

Work closely with the marketing, sales, and product teams to ensure seamless coordination and execution of trade marketing activities.

Training & Development :

Assist in training retail staff and sales teams on new products, campaigns, and key marketing messages to enhance product knowledge and sales performance.