Trade Marketing Executive

Key Responsibilities:

• Trade Marketing Strategy Execution:
  Assist in the development and implementation of trade marketing plans that align with overall brand and sales objectives, ensuring effective execution at retail locations.
• Retailer Relationships:
  Build and maintain strong relationships with key retailers and trade partners to ensure alignment on marketing initiatives, product placements, and promotional activities.
• Promotions & Campaigns:
  Plan and execute in-store promotions, product launches, and seasonal campaigns that drive consumer engagement and product sales at the retail level.
• Sales Support:
  Provide support to the sales team by developing point-of-sale materials, trade presentations, and sales collateral to enhance product visibility and sales performance.
• Market Analysis & Reporting:
  Monitor and analyze retail performance data, competitor activities, and market trends to provide insights and recommendations for improving trade marketing initiatives.
• Budget Management:
  Assist in managing the trade marketing budget, ensuring cost-effective execution of marketing programs and activities.
• Product Placement & Merchandising:
  Ensure effective product placement and optimal shelf visibility in retail stores through strong merchandising strategies.
• Cross-functional Collaboration:
  Work closely with the marketing, sales, and product teams to ensure seamless coordination and execution of trade marketing activities.
• Training & Development:
  Assist in training retail staff and sales teams on new products, campaigns, and key marketing messages to enhance product knowledge and sales performance.