Opening For the position of Asst. Trade Marketing Manager

Role & responsibilities

1. Trade Strategy Development:

• Develop and implement trade marketing strategies to drive sales, market share, and brand awareness.
• Collaborate with sales teams to understand retailer needs and market trends to adjust strategies accordingly.

2. Retailer Relationship Management:

• Build and maintain strong relationships with key retailers and distributors.
• Understand retailer priorities and work with them to develop customized marketing programs that meet their needs and objectives.

3. Promotions and Campaigns:

• Plan and execute trade promotions, including in-store displays, product demonstrations, and discounts.

4. Market and Competitor Analysis:

• Monitor market trends, competitor activities, and consumer behavior to identify opportunities.
• Provide insights on market conditions and competitive advantages to inform product positioning and pricing strategies.

5. In-store Execution:

• Oversee the implementation of in-store marketing materials, including point-of-sale (POS) displays, signage, and other promotional materials.
• Ensure the execution is in line with brand guidelines and marketing objectives.

6. Budget Management:

• Track the effectiveness of trade marketing initiatives and adjust strategies to improve ROI.

7. Reporting and Analysis:

• Measure and report on the success of trade marketing campaigns and initiatives.
• Provide actionable insights based on sales data, customer feedback, and market research.

8. Product Launches:

• Work with cross-functional teams to support the launch of new products in the trade channel.
• Ensure that all retail touchpoints are ready to promote the new products effectively.

Preferred candidate profile

• Strong communication and interpersonal skills to collaborate with sales teams and retailers.
• Strategic thinking with a focus on driving sales and market share.
• Analytical skills to assess market trends and campaign performance.
• Proficiency in MS Office (Excel, PowerPoint, Word) and other marketing tools.
• Ability to manage multiple projects and meet deadlines.