Senior officer _Marketing Communication_Product and Channel

Create and execute communication activities for product marketing and channel marketing for enhancing aided and unaided recall for Bosch Mobility Aftermarket range of products and workshop services.

Communication strategy : Develop strategic communication plans to relevant target groups in a timely manner to support the product go- to-market strategies. Develop and define communication strategy for Bosch workshop concept and modules to improve footfall and product sales.

Product communication: Liaison with go-to-source and go-to-market teams to develop marketing literature of new product for effective product launches and improving sales of new products.

Branding: Implement branding concepts for secondary, tertiary and Bosch workshop concepts and modules to improve Brand awareness.

Campaign support: Develop and implement loyalty program, customer contact programs together with program managers and workshop concept managers with distinct call to action for various target groups.

Budgeting and Control: Estimate and monitor spending on marketing expenditure to meet target of marketing budget.