Senior Digital Marketing Executive

Job Responsibilities for Senior Digital Marketing Executive:

1. Develop and Execute Digital Marketing Campaigns

- Plan and implement comprehensive digital marketing strategies to achieve business goals.

- Create, manage, and monitor paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.

2. Content Creation and Management

- Collaborate with content creators and designers to produce engaging and high-quality content for blogs, social media, emails, and websites.

- Manage the content calendar and ensure timely publishing of posts and updates.

3. Search Engine Optimization (SEO)

- Perform keyword research and optimize website content to improve organic rankings.

- Analyze website traffic and implement strategies to increase organic traffic and improve user engagement.

4. Social Media Marketing

- Manage social media accounts, ensuring consistent brand messaging and audience engagement.

- Plan, create, and schedule posts, stories, and ad campaigns to drive growth and conversions.

5. Email Marketing

- Design and execute email marketing campaigns, including newsletters, promotional offers, and drip sequences.

- Track and analyze email performance metrics to optimize future campaigns.

6. Performance Analysis and Reporting

- Monitor campaign performance using tools like Google Analytics, SEMrush, and other analytics platforms.

- Provide regular performance reports and actionable insights to the team and management.

7. Lead Generation and Nurturing

- Develop and implement strategies to generate and nurture leads through various digital channels.

- Optimize landing pages and lead generation forms for better conversion rates.

8. Website Management

- Update and maintain the company website to ensure it is user-friendly, up-to-date, and SEO-optimized.

- Work with developers and designers to implement new features and improvements.

9. Market and Competitor Research

- Conduct research on market trends, competitors, and customer behavior to identify opportunities for growth.

- Stay updated with the latest digital marketing trends and tools.

10. Collaboration with Other Teams

- Work closely with the sales, design, and product teams to align marketing strategies with overall business objectives.

- Provide support in product launches, promotions, and other cross-functional campaigns.

11. Budget Management

- Allocate and monitor the budget for digital marketing campaigns.

- Optimize spending to achieve the best ROI.

12. Customer Engagement and Community Building

- Engage with customers and followers across digital platforms to build a loyal community.

- Handle queries, complaints, and feedback promptly and professionally.

13. Compliance and Best Practices

- Ensure all digital marketing activities comply with relevant regulations and industry best practices.

- Maintain data privacy and adhere to GDPR or other relevant laws.