Bonito Designs - AGM - Brand Management (3-5 yrs)

About Bonito Designs:

- Our aim - We are the design evangelist aiming to be the idol of interior design in the country, to start with, we are with an envision to expand to a long stretch within the short frame of time and on a hunt to find the dreamers who are looking to fly with us long and strong.

- Our kind - A camaraderie of misfits who fight to pull the wheels of innovation ahead with love and compassion in what we do.

- We eat challenges for breakfast and solutions as dinner and fights are our midday meals.

- We question our way out to find the light and see a customer happy, as our purpose is to change the way interior design is looked and the way life is lived.

Responsibilities: AGM - Brand (Mumbai)

- Develop and execute comprehensive brand strategies to establish and maintain brand positioning in the market.

- Lead the development and implementation of brand guidelines, ensuring consistency across all marketing collateral, communications, and touchpoints.

- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform brand strategy.

- Collaborate with cross-functional teams including marketing, product development, and sales to ensure alignment of brand initiatives with overall business objectives.

- Manage brand budgets and resources effectively to maximize ROI and achieve brand goals.

- Oversee the creation and production of brand assets including advertising campaigns, packaging, and promotional materials.

- Monitor and analyze brand performance metrics to evaluate the effectiveness of brand initiatives and identify areas for improvement.

- Champion brand voice, tone, and messaging to ensure alignment with brand values and resonate with target audience.

- Lead brand positioning and messaging development for new product launches and brand extensions.

- Act as the brand ambassador, representing the brand internally and externally to stakeholders, partners, and the media.

- Stay informed about industry trends, consumer behavior, and emerging technologies to drive innovation and differentiation.

- Collaborate with external agencies and vendors as needed to support brand initiatives.

- Tier 1 Business College Pass Outs (MBA) with 3-5 Years of experience are required for this role