HaystackAnalytics - Brand Manager (3-4 yrs)

About the job:

Position Title: Brand Manager (Manager)

Location: Mumbai

Education Qualification: Bachelor's in Marketing/Business Administration/MBA

Experience: 3-5 years

Position Overview:

- We are seeking a proactive and results-driven Category Manager to join our dynamic team.

- This role is pivotal in driving the company's growth through the effective activation of marketing strategies and robust business development initiatives.

- Additionally, the manager will implement a alternate channel strategy to drive incremental revenue.

Key Responsibilities:

- Creating & amp; executing the annual marketing plan for the year to enable sales team to achieve primary sales target for the year.

- Build category-specific strategies, using the 4Ps to drive sales and improve our market share.

- Transform brand strategy into action plans that excite our customers, and develop messaging strategy by touchpoint.

- Develop communication briefs in line with agreed communication objectives & drive execution in close co-ordination with multiple internal & external partners

- Data analysis including primary, secondary & tertiary sales data to identify trends & take action to correct &/or improve current performance.

Customer Activation:

- Digital strategy, asset creation, content calendar, execution & KPI achievement.

- Fuel strategies with deep market insights, keeping abreast of trends and competitor movements.

- Direct the annual range review and 4P planning process, creating success models that the Sales team can deliver.

- Lead new and innovative channel strategies, ensuring incremental revenue of the category.

What We Are Looking For:

- Master's degree in Marketing, Business Administration, or a related field.

- Solid background in product/category marketing with a proven track record of crafting compelling customer marketing actions.

- Keen creative sensibility.

- Need to be able to appreciate the difference between the role of each medium & consumers interaction with it to be able to create impactful interventions.

- 3-5 years of strong experience in Brand Marketing

Additional Information:

- This position will require travel for conferences, CMEs, RTMs, and other events.

- Flexibility to work outside regular business hours may be required to support business operations.

Skill For Success:

Trade Marketing, Customer Insights; Category Analysis, Collaboration and partnership skills, Channel strategy, Digital analytics, growth marketing, brand communication and PR

Skills: brand communication,trade marketing,brand marketing,pr,growth marketing,category analysis,customer insights,digital analytics,collaboration and partnership skills,channel strategy,customer insight