Senior Content Writer (4-6 yrs)

About the Role:

Seeking a talented and experienced Sr. Content Writer to join our dynamic team. The ideal candidate will excel at crafting engaging and impactful content for both long-form and short-form formats. You should have a strong understanding of social media, SEO, and experience in the B2C domain. If you're passionate about creating content that resonates with audiences and drives business objectives, we'd love to hear from you!

Key Responsibilities:

- Write and edit long-form content such as blogs, articles, PR pieces, website pages, and newsletters.

- Create short-form content such as social media captions, ad copies, emailers, push-notifications, SMS, etc.

- Develop and manage content strategies aligned with marketing goals and target audience preferences.

- Optimize content for search engines (SEO) using the latest trends and techniques to improve organic reach.

- Collaborate with the design and marketing teams to produce engaging campaigns for various platforms.

- Stay updated on social media trends and integrate them into content strategies to maximize audience engagement.

- Ensure brand voice consistency across all content formats and platforms.

Requirements:

- 4-6 years of proven experience in content writing, preferably in the B2C sector.

- Strong understanding of SEO principles and ability to integrate them into content.

- Excellent writing, editing, and proofreading skills with an eye for detail.

- Experience with social media platforms and content management tools.

- Ability to handle multiple projects and meet tight deadlines without compromising quality.

- Creative thinking and the ability to generate unique and impactful content ideas.

- A portfolio showcasing a range of long-form and short-form content.

Preferred Skills:

- Experience in creating video scripts or multimedia content.

- Knowledge of content marketing tools such as HubSpot or SEMrush will be preferred.