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13 Blink Digital Jobs
Senior Planner App Performance
5-10 years
Kolkata, Mumbai, New Delhi + 4 more
1 vacancy
Senior Planner App Performance
Blink Digital
posted 1d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Work closely with third-party media partners to achieve optimal performance while securing the best negotiated rates.
- Evaluate data and performance metrics to ensure successful outcomes and the achievement of KPIs.
- Execute and manage campaigns across various channels, including social media, display, search, and mobile networks.
- Monitor, analyze, and report on campaign performance metrics, including CPI (Cost Per Install), ROAS (Return on Ad Spend), and user engagement rates.
- Continuously optimize campaigns based on performance data to maximize ROI and achieve acquisition targets.
- Work closely with creative teams to develop compelling ad content that resonates with target audiences.
- Manage and allocate budgets effectively across channels, ensuring efficient spending and tracking of campaign results.
- Design and implement A/B tests to refine messaging, targeting, and bidding strategies.
- Prepare regular performance reports for stakeholders, highlighting insights and recommendations for future campaigns.
- 5+ years of experience in media planning, with a focus on app performance marketing.
- Experience with Mobile Measurement Partners (MMPs) such as Appsflyer or Branch will be considered as an additional advantage.
- Having experience with Real Money Gaming (RMG) apps and investment apps will be considered as an additional advantage.
- Proficiency in analytics tools (eg, Google Analytics, App Analytics platforms) and media buying platforms.
- Strong understanding of user acquisition strategies and mobile marketing best practices.
- Excellent analytical skills with a data-driven mindset.
- Creative thinker with strong communication and collaboration skills.
- Experience with programmatic advertising and social media marketing.
- Familiarity with A/B testing methodologies and performance optimization techniques.
Employment Type: Full Time, Permanent
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