Home
Communities
Companies
- Companies
  
  Discover best places to work
- Compare Companies
  
  Compare & find best workplace
- Add Office Photos
  
  Bring your workplace to life
- Add Company Benefits
  
  Highlight your company's perks
Reviews
- Company reviews
  
  Read reviews for 6L+ companies
- Write a review
  
  Rate your former or current company
Salaries
- Browse salaries
  
  Discover salaries for 6L+ companies
- Salary calculator
  
  Calculate your take home salary
- Are you paid fairly?
  
  Check your market value
- Share your salary
  
  Help other jobseekers
- Gratuity calculator
  
  Check your gratuity amount
- HRA calculator
  
  Check how much of your HRA is tax-free
- Salary hike calculator
  
  Check your salary hike
Interviews
- Company interviews
  
  Read interviews for 40K+ companies
- Campus placements
  
  Interviews questions for 2K+ colleges
- Share interview questions
  
  Contribute your interview questions
Jobs
Awards

WINNERS AWAITED!
- ABECA 2025
  
  WINNERS AWAITED!
  
  AmbitionBox Employee Choice Awards - 4th Edition
- ABECA 2024
  
  AmbitionBox Employee Choice Awards - 3rd Edition
- AmbitionBox Best Places to Work 2022
  
  2nd Edition
- AmbitionBox Best Places to Work 2021
  
  1st Edition

Add office photos

Employer? Claim Account for FREE

Blink Digital

Compare

2.7

based on 8 Reviews

7 Blink Digital Jobs

Senior Planner App Performance

Blink Digital

2.7

based on 8 Reviews

4-5 years

Bangalore / Bengaluru

1 vacancy

Senior Planner App Performance

Blink Digital

posted 7d ago

Job Role Insights

Flexible timing

Key skills for the job

Software Configuration Management Social Media Marketing Gaming Google Analytics Bidding Mobile Applications

+ 3 more

Job Description

We are seeking a candidate with prior experience working on App and Website campaigns across Google, Meta and TikTok. The ideal candidate will be responsible for developing, executing, and optimizing media plans that drive user acquisition and engagement for our mobile applications. This role requires a strong analytical mindset, creativity, and a passion for leveraging data to enhance app performance.

On any given day you might

Work closely with third-party media partners to achieve optimal performance while securing the best negotiated rates.
Evaluate data and performance metrics to ensure successful outcomes and the achievement of KPIs.
Execute and manage campaigns across various channels, including social media, display, search, and mobile networks.
Monitor, analyze, and report on campaign performance metrics, including CPI (Cost Per Install), ROAS (Return on Ad Spend), and user engagement rates.
Continuously optimize campaigns based on performance data to maximize ROI and achieve acquisition targets.
Work closely with creative teams to develop compelling ad content that resonates with target audiences.
Manage and allocate budgets effectively across channels, ensuring efficient spending and tracking of campaign results.
Design and implement A/B tests to refine messaging, targeting, and bidding strategies.
Prepare regular performance reports for stakeholders, highlighting insights and recommendations for future campaigns.

The ideal person

4 - 5 years of experience in media planning, with a focus on app performance marketing.
Experience with Mobile Measurement Partners (MMPs) such as Appsflyer or Branch will be considered as an additional advantage.
Having experience with Real Money Gaming (RMG) apps and investment apps will be considered as an additional advantage.
Proficiency in analytics tools (e.g., Google Analytics, App Analytics platforms) and media buying platforms.
Strong understanding of user acquisition strategies and mobile marketing best practices.
Excellent analytical skills with a data-driven mindset.
Creative thinker with strong communication and collaboration skills.
Experience with programmatic advertising and social media marketing.
Familiarity with A/B testing methodologies and performance optimization techniques.