Digital Marketing Manager

About Us:

We are BlackLight Games; we bring culturally relevant synchronous multiplayer games experience to mobile. Our games have been rocking the Play Stores since launch. We have built cutting-edge back-end technology; we take pride that our games are played by more than 1 million players daily. Our flagship game, Ludo SuperStar has been downloaded more than 100 million times. Other titles include CallBreak, Carrom, Solitaire, Spider Solitaire and Word games.

Website link- https://blacklightsw.com/

Position: Digital Marketing
Location: Noida
Educational Qualification: Bachelor’s degree in Marketing, Digital Marketing, or related field.

Experience – 2-4 years

Skills :

• Strong understanding of Google Ads, meta ads & optimising ROAS.
• Creating & managing funnel for campaign management.
• Data driven approach to improve campaign performance.
• Excellent analytical, communication, and organizational skills.
• Creative mindset with the ability to develop innovative and engaging digital content.
• Ability to work independently and collaboratively in a fast-paced environment.
• Certifications in digital marketing tools and platforms are a plus.

Job Summary:

• What You Bring To The Team
• Manage and optimize cost per download (CPD), cost per action (CPA) advertising campaigns on platforms like Google Ads and social media ad networks.
• Monitor and analyze the performance of digital marketing campaigns using various analytics tools. Use insights to make data-driven decisions and optimize campaigns for better results.
• Create and manage email marketing campaigns, including designing templates, segmenting lists, and analyzing email performance metrics.
• Collaborate with cross-functional teams including sales, design, and content creation to ensure cohesive digital marketing efforts aligned with business goals.
• Stay updated with the latest digital marketing trends, tools, and best practices. Recommend and implement innovative ideas to enhance digital marketing strategies.

Why Us?

• High Growth Startup environment
• Company sponsored courses and education material
• Lots of learning opportunities
• Work with a super-talented team of professionals
• Informal work-culture, Casual Dress Code, multiple outings and trips
• Performance Based Bonus
• Competitive Salary
• Medical Insurance for you and your family
• Subsidies Lunch and Unlimited Snacks, Tea & Coffee in the house at all times