Sr. SEO Specialist - Chennai

As an SEO Specialist, you will be responsible for gaining a comprehensive understanding of the strengths and weaknesses of the website and flesh out SEO strategies to improve the website organic performance.
We are expecting you to have experience and a big passion for new SEO trends and all SEO related activities.

Primary duties and responsibilities:
Perform keyword research on a regular basis
Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
Optimize web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
Write SEO optimized content
Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Screaming Frog.
Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building
Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
Perform other duties as and when needed.