BlackOpal - Manager - Digital Marketing (7-10 yrs)

Job description:

- As a part of the team, you will take care of all aspects of Marketing for the company including lead generation, PPC, Digital, Social media, ATL and BTL.

- Achieve the Management Plan and all key performance indicator including Social Media management, increasing followers and interacting with media agencies, lead generation, oversee budgets, short and long-term marketing projects, interface with PR agencies, ad agencies and coordination with other key Business managers within the Blackopal team.

- Generating In-house digital leads from various online marketing platforms.

- Co-ordination with digital marketing agencies and ensuring consistent lead flow from various platforms to the Sales Team.

- Work closely with sales team on various marketing campaigns, development, briefing and post campaign evaluation.

- Manager the social media calendar of the company and along with the creative team, develop a presence in the market and increase brand visibility.

- Manage indoor and outdoor creatives and agencies for visibility.

- Responsible for development of the brand and establish its identity for the real estate division along with overall project communication strategy.

- Manage the budgets and ensure that marketing spends are in co-relation with Sales achieved and within the approved budgets by the Black opal management team.

- Improvise the company websites and social media platform and develop strategies to increase followers and build a media presence.

Requirements:

- MBA with 7 to 10 years of relevant experience in marketing, preferably real estate industry, handling supervisory position, or an agency experience handling the entire marketing function of various clients.

- Understanding of the various social media tools.

- Personality: results driven, very well organized, individual contributor, detail oriented, knows how to re-prioritize.

- Should have proficiency in English written and spoken.

- Excellent knowledge of Excel and power point.

- Experience with marketing analysis and technical knowledge of web analytics.

- Proven ability to build effective marketing programs that generate results.