The Associate HR - Employer Branding will be responsible for developing and executing employer branding strategies to attract, engage, and retain top talent. This role requires a blend of creativity, HR expertise, and digital marketing skills to enhance Biz4Group s visibility among job seekers and industry professionals.
Key Responsibilities
Develop and implement innovative employer branding initiatives to position Biz4Group as a great place to work.
Align branding efforts with company values, culture, and long-term hiring needs.
Build and nurture an active community of talented individuals, including potential candidates, alumni, and industry professionals.
Engage with passive and active job seekers through various online and offline platforms.
Collaborate with marketing and HR teams to craft compelling content, including employee testimonials, workplace culture highlights, and success stories.
Manage and enhance Biz4Group s presence on professional networks like LinkedIn, Glassdoor, and other relevant hiring platforms.
Create and execute employer branding campaigns to improve reach and engagement.
Develop programs that encourage employees to become brand ambassadors.
Organize internal and external events, such as career fairs, networking sessions, and panel discussions, to showcase company culture.
Highlight Biz4Group s core values, work environment, and growth opportunities through targeted communication strategies.
Optimize job postings with engaging descriptions and visuals to attract top-tier candidates.
Coordinate with recruitment teams to align employer branding with hiring strategies.
Leverage data analytics to track the effectiveness of branding initiatives and continuously improve outreach efforts.
Establish partnerships with universities, training institutions, and industry organizations to enhance Biz4Group s employer presence.
Identify speaking opportunities, sponsorships, and participation in key industry events to boost brand recognition.
Qualifications
Bachelor s or Master s degree in HR. Minors or specializations in Marketing, Communications, and related fields.
0-1 years of experience in HR, employer branding, recruitment marketing, or related roles.
Strong understanding of social media platforms, digital marketing, and content creation to boost employer branding
Excellent communication, storytelling, and copywriting skills.
Creative mindset with the ability to design engaging employer branding initiatives.
Familiarity with employer review platforms (Glassdoor, LinkedIn, etc.).
Ability to analyze data and measure the impact of branding strategies.
Strong networking skills and ability to engage with external talent communities.