Bijnis - Associate Vice President - Marketing (8-12 yrs)

Bijnis is a leading platform connecting retailers with manufacturers across India. We empower retailers with a wide range of products sourced directly from manufacturers, ensuring quality and reliability in every order. Our mission is to revolutionize the retail industry by providing seamless access to products, exceptional customer service, and innovative solutions for retailers nationwide.

As our AVP of Marketing, you will play a pivotal role in shaping the future of Bijnis. You will lead our Marketing team, define our vision, and drive the development of scalable and innovative solutions not only digitally but in offline space too. Your responsibilities will include:

Role & Responsibilities:

1) Strategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with Bijnis' business goals and growth objectives.

2) City-Wise Expansion Planning: Create and implement city-specific marketing plans to support rapid expansion across different regions.

3) Marketing Playbook Development: Build a robust marketing playbook to ensure consistent and effective marketing practices across all cities which leads to faster acquisition and good recall value for the brand.

4) Creative Campaigns: Design and execute innovative marketing campaigns aimed at both customer retention and acquisition, tailored to different market segments.

5) Category Adoption: Drive category adoption within the app through targeted marketing initiatives and user engagement strategies.

6) Supplier-Led Marketing: Develop and manage marketing strategies that effectively promote suppliers and their products, enhancing supplier engagement and sales.

7) Brand Building: Elevate the Bijnis brand through innovative marketing campaigns, ensuring strong brand recognition and market presence.

8) Digital + In-app Marketing: Oversee all digital marketing efforts + Inapp marketing campaigns.

9) Partnerships and Collaborations: Establish and maintain strategic partnerships with industry stakeholders, influencers, and media outlets.

10) Team Management: Lead and mentor the marketing team, fostering a collaborative and high-performance culture.

11) Performance Metrics: Track and analyze marketing performance metrics to measure success and ROI. Use data-driven insights to optimize campaigns.

12) Budget Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

Qualifications and Experience:

1) Strong 8+ years background with a deep understanding of offline/traditional & online marketing

2) Proven experience leading marketing teams in a fast-paced, startup environment.

3) Preferred, if you have experience of working and scaling in E-commerce or Inventory driven business.

4) Experience with building and scaling large-scale distributed systems.

5) Strong problem-solving and analytical skills.

6) Excellent communication and interpersonal skills.

What We Offer:

1) Competitive Compensation: A competitive salary and benefits package.

2) Opportunity to Shape the Future: The chance to work on groundbreaking projects and shape the future of the industry.

3) Collaborative Culture: A supportive and collaborative work environment.

4) Professional Development: Opportunities for continuous learning and growth.

If you're a passionate and experienced engineering leader, we encourage you to apply. Let's build the future of B2B commerce together!