Business Development Manager (Sales Promotion/Loyalty Sales)

Role & responsibilities

• As a BD Manager you will be responsible for increasing revenue through new clients and generating new opportunities the Region assigned in the loyalty marketing, Sales Promotions, Contest and Sweepstakes.
• This is a B2B concept Sales role, hence you will be responsible for achieving targets at an individual level & the objective set by the company.
• The Primary role of the Manager BD Retail will include prospecting, cold calling, regular interactions, making presentations/pitches to India's top brand managers, Marketers, Marketing heads with intent to WIN business.
• Our business model revolves around designing & delivering bespoke Sales Promotions, Trade Promotions, Trade Schemes and Loyalty Program campaigns. Therefore, an in-depth understanding of Brands, Marketing Strategies, BTL/ ATL promotions, Loyalty Programs, etc. will be of primary importance.
• Thinking on your feet is mandatory - however it's most important to clearly understand the brand's objectives, and marketing goals to create suitable programmes using BigCity's in-house rewards & tech-based solutions.
• Engage closely with all prospects for large consumer and corporate programs, understanding Loyalty landscape of India and address specific industry clients needs accordingly.
• To build the seeding database from internal and external data sources, Generate and maintain a strong sales funnel

Required Skills:

• The successful candidate has 2-4 years' experience in a business environment in a client acquisition role.
• We are looking for candidates with excellent communication and presentation skills and ideally having a strong Concept / Solution Sales background.
• Must have been exposed to B2B corporate sales and concept sales with a keen sales and marketing acumen. Specifically dealing with Marketing Heads, Chief Marketing Officers, Trade Marketing teams will be an added advantage.
• Ability to develop strong relationships to build either an industry or functional network.
• Candidates having good contacts with Brand and Marketing Managers and Decision Makers in sectors like Retail, Telecom, Consumer Durables, FMCG, Banking and others will be preferred.
• Candidates should have prior experience of working in a team and must be willing to travel across India.