Digital Marketing Executive

We are now seeking a Digital Marketing Executive to enhance our online presence and support our business growth through effective digital strategies.

Role & responsibilities:

• Website Development and Management:
• Collaborate with web developers to design and develop a new, user-friendly, and SEO-optimized website.
• Regularly update website content to reflect the latest company offerings, news, and industry trends.
• Search Engine Optimization (SEO):
• Conduct keyword research and develop SEO strategies to improve organic search rankings.
• Implement on-page and off-page SEO tactics, including content optimization, backlink building, and technical SEO.
• Content Creation:
• Create, edit, and publish engaging content for the website, blog, social media, and other digital platforms.
• Work with the design team to produce visual content such as infographics, videos, and banners.
• Social Media Management:
• Develop and execute social media strategies to increase brand awareness and engagement.
• Monitor social media trends, analyze performance metrics, and adjust strategies accordingly.
• Digital Advertising:
• Plan and manage PPC campaigns, display advertising, and other paid digital marketing initiatives.
• Monitor and analyze campaign performance, providing regular reports and recommendations for improvement.
• Analytics and Reporting:
• Use digital marketing analytics tools to track website traffic, user behavior, and campaign performance.
• Prepare monthly reports on key metrics, and identify trends and insights to guide future strategies.
• Collaboration and Coordination:
• Coordinate with internal teams (sales, product development, etc.) to ensure cohesive marketing efforts.
• Stay updated with the latest industry trends and best practices in digital marketing.

Preferred candidate profile:

1. Candidates should have strong expertise in SEO, lead generation and website management.